I Believe, and You Should, Too!
This is the first part of an interview with Rob Schamberger. Pretty standard format stuff, with my questions in bold, and Rob's answers not in bold. If you don't know about Rob, he's formerly half of the Six Shooter Comix Studio that produced The Believer, and there's more about that just below here. But after the Believer wasn't picked up, he did things to keep busy in comix on the fringe, like Comix Flash Mobs; The Writer's Guide to Writing Comix; he's helped redefine the Comics Creators Network in Kansas City, too, by running workshops designed to help people learn how write and make their own comix; plus, he's working on his own material, too. In this part we talk a little about how Rob 'broke in' to the scene and some of the things he's learned from that experience...
If you've read the first post on this blog, you know how Rob and I initially met. (And if you haven't, go on ahead, we'll wait.) To sum up he was hawking a not-yet published book he'd co-created called The Believer with artist Thom Thurman and Chad the inker who was, shall we say, less than picky who he pissed on.
The book was picked up by Image for their aborted "Image Introduces..." line. I don't think that one title was picked up out of that run, was there? And how did you guys get the nod from Jim Valentino?
Rex Mundi got picked up, though when their first issue came out, it wasn't officially in the line. I think the Image Introduces line became one of those 'Lines of Death' like Marvel's New Universe or Tsunami, or DC's Focus line. One of those that was just doomed before it even got out of the gate.
We actually didn't get the nod from Jim, either. It was a guy working there at the time named Anthony Bozzi that fought to get us in the line. Jim was and still is really big about enforcing zero editorial control, so he was going to just nix us instead of asking us to take out the cussing that was so prevalent in the book. I think I dropped the F Bomb seven times in the first three pages, and this was a pretty decompressed book.
Anthony called us, and told me about Jim's deal, and I understood, and he asked me, "What's your favorite Hitchcock film?"
Like most pretentious writers, I responded "Vertigo."
"How many times did they cuss in that movie?"
"None." Point proven.
So how did you connect with Bozzi? Wasn't Valentino the guy everyone was sending proposals to?
He and Jim were the guys that went through the submission pile together.
What did you do to make your submission stand out from the rest of the slush pile? What caught their eye?
Blunt honesty? Our book was done, and they needed a complete book for the
second slot on the Image Introduces line. We were totally Greg Brady
fitting into the Johnny Bravo suit.
Hoo! Hah!
All right enough funny business. So you guys were in the right place at the right time. What did you take away from that experience that helped you realize you really wanted to do comix? What did you do when you found out The Believer wasn't going to be picked up?
The positive, of course, is that The Believer led Thom Thurman and I to start a good friendship and partnership, and all the cool things we did at Six Shooter Comix dot com. The Writer's Group stuff, FREE COMIX! and all the other things wouldn't have happened without Believer.
When we found out Believer wasn't getting picked up, it was a sort of "Yeah, we saw that coming" moment. Valentino himself told us at a show in person. He did say he wanted to see something else from us, but circumstances saw that nothing else ever came from Thom and I's collaboration.
You know how I felt about that book, in that I thought you guys were really trying something adventurous for the time. The Believer himself being a creature you weren't sure was human, was maybe capable of shifting his shape or did he have a group of minions, ala The Shadow. Really interesting, challenging material in the main character's motivations, too. Tough stuff. AND it was set in Kansas City. Seems like you were trying, even then, to pull away from the conventions and the tropes of standard-format comix.
Is that something you're still trying to do? Do you think you're operating ahead of the curve or are you off in left field somewhere?
Maybe out in left field, trying to stay ahead of the curve ball. I don't know, I think what's exciting about comix to me, one of the big things, is that it's a form of communication still in its infancy, especially in its modern form. It's like being there 150 years after the written word was created. That's exciting, Jason.
That's why I try to be such a comix historian, so that I can see what all people have tried, and try to figure out what worked, what didn't, and what hasn't been tried at all. I think I can learn equally from Jack Kirby, Chris Ware, Enki Bilal, Katsuhiro Otomo, Alan Moore, Winsor McKay, and Jim Starlin, you know? Finding new and exciting ways to utilize the form is cool to me.
I mean, I love comix, man. I spend probably two hundred bucks a month on the damned things. It's just a great medium to explore and utilize.
Then let's get your opinion on something that I've seen around the 'net, that bastion of good taste and truth...
What's the problem with the American comix market that guys like you and me
can't sell books to publishers with a high concept like "It's Castaway in the Twilight Zone"? Why is it that American publishers won't take the chances that French, Japanese or even British publisher will?
Americans don't read. Americans don't want to be challenged mentally. That's why Britney Spears and boy bands are top-sellers. That's why most of the NY Times Bestsellers have the worst dialogue and transparent plots. That's why Without A Paddle can be a box office hit and Adaptation flops.
And comix are the most demanding, most challenging form out there. No other medium asks for more from the reader, which is more than likely why people who regularly read comix enjoy them more than other mediums.
Or maybe we're just both hacks and don't realize it.
Thing is, though, Rob, we've both been encouraged by some pretty amazing talent already working in comix, guys that are recognized by fans, reviewers and publishers for their works. (One of 'em even compared one of my pitches to Warren Ellis!) It's my belief that the comix industry is full of really nice people, most who don't know how to say "No" when it comes down to it. Do you think that the folks who cheer us on are really interested in seeing us succeed? Are they interested in seeing comix expand with talent wanting to push the boundaries?
Let's not hide anything here. For both of us, our biggest supporters have been Phil Hester and Ande Parks. Phil got me hooked up with everything that became The Believer and has helped me out quite a bit since then, too. Phil and I were even working on a big time pitch together at one point, so I think he at least saw promise in my writing.
No, what's amazing, is that most creators hardly pick up any books. Once you get into it, you start seeing all of the shortcuts and screw-ups that other creators took on their books, and it gets to where that's ALL you see, so whenever they come across someone that excites them again, of course I think they'll push them to do better and to get their work out there.
Well, okay, I wasn't going to name-drop, but since it's out there now...
When you say that the medium of comix is the "most challenging of all", how
do we change the perception that they're not kid's stuff any more? I mean
you've done things like Flash Mobs and there have been a plethora of
articles in high-profile newspapers and magazines about comix over the last
two years, but the Direct Market is still not friendly to a lot of things
out there. The retailers are telling the publishers that anything beyond
the Spandex Set won't sell very well at all. And the numbers from last
year's top 100-selling titles proves that beyond any doubt. So we're
working against three fronts: Retailers, Publishers and The General Public
Perception of Comix. How do we make any gains? Are readers really so lazy?
Yes, they are that lazy. Americans want instant gratification, and they want whatever product they buy to do all the work for them. Everyone wants the Jetsons life.
Far smarter people than I have tried to figure out the retailers, and haven't. I'm not going to pretend that all of these guys are shrewd businessmen, because they're not. The majority really are the stereotypcial Simpsons comic shop owner. Unfortunately, there's about ten bad ones for every good. And those ten bad ones, they're the ones only buying established superhero properties and nothing else. These are the same ones that thought it wouldn't be a good idea to carry Sandman or 100 Bullets or Persepolis, because what good are those books compared to Spiderman and Superman.
Whenever I get into one of these discussions, I always think of this one scene from Vanilla Sky, during Tom Cruise's birthday party, when his drunk lawyer yells out "America will read again!" and everyone applauds, then laughs, then shrugs it off and goes back to drinking and socializing. I always feel like the drunk lawyer, yelling at the top of my lungs to get people to listen, but always doomed to having them going back to being the social sheep they are. Whaddayagonnado?
Then where do you think comix need to go to get the respect that Stephen King gets? I don't think comix will ever be declared to be 'pure lit'rature' by the glitterarti, but with fantastic high-profile films like Road to Perdition and From Hell in recent years (we don't need to debate the adaptations of the films, do we?) and even American Splendor, don't you think that America has a better grasp of the potential of comix?
Really, I guess, to just keep making them, keeping them out there for folks to read. Keep the quality high. Hope that Natural Selection applies to retailers, and that the better shops rise to the top, and then propagate, while the others fade away, so that we can get a better image. The big box chain stores are nice, too, but we shouldn't put all of our hopes there, because all it takes is two or three big stinkers and they'll pull the merchandise from the shelves.
It's all about just creating what you want to create, and maybe people will take enough interest that you'll be able to keep doing it. For instance, my daily web comic, '22, Three Sixty Five', I started this as just an experiment, a comixperiment if you will, for my own amusement. Just recently, I found out I'm getting 10,000 hits a day on it. I'm not even advertising the sum'bitch! I was just making it and putting it out there, and I'm getting a higher readership than The Believer got. Go figure.
That's an absolutely AMAZING figure. What is it, do you think, that attracted so many visitors? Are you able to see how many are unique?
I think the unique idea for the strip (only using Wally Wood's 22 panels, a panel a day, for 365 days to tell a story), plus the minor bit of name recognition I've got from the Six Shooter days and my involvment with the CCN, the word just kinda spread. No idea how many are unique, unfortunately. Blogger doesn't give me that. But the image hosting service I was using gave up to 10,000 hits until they took it down, then one day, image by image, I started getting red x's until that day's went down, too. Wow!
All right, True Believers, there's the first bit down. Look forward to more later in the week, but don't hesitate to ask Rob whatever you like in the comments section down below.
